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VISIT SITE FRANZIA
Teresa Franzia, my grandmother, planted her first vineyard along the road to Yosemite in 1906. Her family survived Prohibition by selling those grapes to home winemakers back East.When Prohibition ended, my father and his six brothers and sisters rebuilt the winery brick by brick, barrel by barrel...everyone pitched in. After World War II, my uncle's new advertising slogan, "Make friends with Franzia," introduced a new generation to wine.
Our revolutionary "fresh to the last glass" Franzia Wine Tap® packaging made its debut in the late '70s. Because it was more convenient and offered better value than bottles, Franzia was on its way to becoming the world's most popular wine and the first WineTap® to freshness date every package.