Johnny Appleseed Hard Apple Cider, Anheuser-Busch’s newest brand, is set for a nationwide debut on April 7. This release is a historic one for Anheuser-Busch, as it will be the first new brand introduction for the company since rolling out Shock Top eight years ago. Anheuser-Busch’s timing could not be more perfect as the fast-growing cider category shows no signs of waning.
The April 7 release date is exclusively for individual 16oz. and 25oz. cans and six-pack and 12-pack bottles. Draft packages are expected to be available in time for the summer season.
Meant to be served over ice to bring the full flavor, Johnny Appleseed is described by A-B Inbev as “a new, refreshingly sweet and intense hard apple cider with a crisp apple bite.”
With Anheuser-Busch’s introduction of Johnny Appleseed to its portfolio (Stella Cidre and Michelob Ultra Cider debuted in May 2013 and Mary 2012, respectively), it shows a long-term commitment by big brewers to the on-fire Cider category. Anheuser-Busch, as well as much of the brewing world, believe the Cider trend is no passing fad with consumers.
Ask for Johnny Appleseed Hard Apple Cider at your local watering hole to be able to try the newest cider on the block!