Anticipation for the 2014 FIFA World Cup grows as the June 12 opening date looms close, and your same great tasting Budweiser and Bud Light got all dressed up for the occasion. You can start your celebrations early and show your spirit with Budweiser and Bud Light’s 2014 FIFA World Cup Brazil special edition packaging!
With Budweiser as the official beer of the 2014 World Cup Brazil, Anheuser-Busch’s “Rise As One” campaign is in full swing. The campaign emphasizes how the games unite the world like nothing else can.
Budweiser, the official beer of the 2014 FIFA World Cup™, will celebrate the most watched sporting event on the planet with Rise as One, a campaign honoring the global unifying aspect of the beautiful game. Every four years, the world forgets its differences and comes together to hope and believe.